6 Google Tools You Should Be Using

Google

Google provide some amazing tablet and web apps free of charge that can make your life easier. Here are the top six tools from the Google stable that you should consider using on a regular basis:

Tablet Apps

Google iPad Apps

1. Google Drive

Draft blog content for free on the online word processor and keep tabs of what you’ve posted where in spreadsheet. Google Drive not only gives you the ability to create new content this is also synchronised automatically so that you can work wherever you have an internet connection.

Unfortunately it is not easy to export to PDF from the app so will need a regular computer for this task. This does however mean that you can draft (or edit) an e-book on the iPad and then export on a regular computer.

2. Google Plus

Getting noticed by search engines can be tricky. Google however make it a little easier to get noticed if you use its social media platform. Not only is the Google Plus app great for posting content but it’s also a great way to follow other Google Plus users. If you want an example of what is possible with Google Plus put Mike Elgan in your circles as he posts loads of fab content.

3. YouTube

Google have recently updated their YouTube app for iOS 6 and it’s great. The Android alternative is equally strong and worth spending some time with.

Posting YouTube videos created by you is a great way of getting exposure. Video content has a longer tail than mere words that is to say that written content a year old may seem out of date whereas folks viewing YouTube videos rarely care about when the video was uploaded. By posting comments on others videos and building up a list of subscribers to your channel you can promote your other online activities in a very efficient way.

Web Apps

Google Analytics

4. Google Analytics – http://google.com/analytics

This amazing web app provides you with lots of detailed statistics for your website. Not only does it tell you which content is most popular it also indicates where visitors have come from, how long they’ve stayed and what page they left from. This is all incredibly powerful info and if used properly can help hone your content so that you create ever more popular stuff.

5. Google Keyword Tool – http://adwords.google.com/o/KeywordTool

This tools helps you to find popular keywords that are being searched and advertised on. If handled properly it can help you identify niche areas that advertisers are prepared to pay for clicks. It is a little tricky to get started with but worth persisting with.

6. Google AdSense – http://google.com/adsense

Google provide web owners with simple ways of making money from their websites by placing small as on their sites. This is a great starting place for website owners as it only takes a small amount of time to set up and like all of the above is absolutely free.

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